Ella is dedicated to helping others by helping them make informed dietary choices. Her approach blends evidence-based nutrition with a holistic view of health. As the leader of the Practitioner Program at DR.VEGAN®, she develops educational resources and supports practitioners in delivering excellent nutritional advice.
Our Team
Meet some of our team
Our nutritionists have over 30 years of experience in nutrition including with the British Nutrition Foundation, the Department of Health and Children, the NHS and Nutricentre. Our product and marketing teams have unique insight having worked for supplement businesses including Holland & Barrett, Solgar and Nature’s Bounty, and our website team have worked with brands such as Wiggle and Google.


Shona Wilkinson
RN, mBANT, CNHC
Shona is a Registered Nutritionist with 14 years’ experience in the health industry and product development. Shona specialises in the formulation and development of supplements and is an advisor on the manufacture and retailing of supplements.

Dr Katie Hodgkinson
BSc, MB, BS, DFFP, DCH, DRCOG, MRCGP (2008), DipBSLM, DipIBLM
Katherine is a GP with a special interest in lifestyle medicine, and in particular in the effects of hormones on the body, and solutions for weight loss through nutrition and lifestyle. She is passionate about gut health, and educating and empowering men and women to implement lifestyle adjustments to improve their health and wellbeing. She owns and runs Hampshire Health and Hormones - managing hormone imbalances and disease with lifestyle causes.

Sue Potgieter
RN, rANP, rGNC
Sue is a registered nutritionist and naturopath and as part of our customer services team, she is committed to helping our customers optimise their health. As a qualified teacher, she also loves giving health talks, writing articles and educating others.

Sally Flood
BSc (Hons), Cert.ION
Sally completed her BSc in Educational Psychology in 2006 and worked in marketing for healthcare brands. After having three children, she is now pursuing a second BSc in Nutritional Therapy at The Institute for Optimum Nutrition, focusing on evidence-based, patient-centered care, with interests in Women’s Health and Gut Health.

Gordon Lott
Co-Founder
Gordon has spent 20 years in Ecommerce with brands including Solgar, Nature’s Bounty, and Egg Bank. He is passionate about using technology to simplify the world of nutrition and supplements, empowering customers with easily accessible information to improve their understanding and control over their daily wellbeing.