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The science

We’re passionate about health and nutrition, and bringing clarity and expertise to complex subjects through industry-leading consumer surveys and insights. Here we share our consumer surveys of thousands of women and men to help inspire and educate everyone on how to achieve their health goals.
Bone, Muscle & Joint Health

Targeted joint and anti-inflammatory relief

DR.VEGAN® Curcumin & Turmeric is a plant-based formulation for joint comfort and inflammation. This real-world evaluation reports user-reported outcomes across joint and inflammatory symptoms.
61 respondents
2024–2025
Cross-sectional customer survey
95%
rate it effective
82%
joint-pain relief
69%
inflammation relief
Gut Health

A targeted option for bloating-dominant presentations

Debloat & Detox by DR.VEGAN® is a plant-based supplement focused on bloating and associated digestive discomfort.
335 respondents
October 2022
Cross-sectional customer survey
81%
rated it effective
69%
bloating relief
54%
relief within 2 weeks
Gut Health

Broad-spectrum digestive relief, with a clear duration-response

Gut Works® is a microbiome-support formulation combining probiotics, prebiotics and fibre. This real-world evaluation reports user-reported outcomes and a pre-specified duration-stratified analysis.
146 respondents
2024–2025
Cross-sectional customer survey
95%
rated it effective
91%
relieved 1+ symptom
90%
would recommend it
Women's Health

A non-hormonal menopause option with a clear duration-response

MenoFriend® is a non-hormonal nutritional supplement for the menopausal transition. This individual-level analysis reports effectiveness, symptom relief and a direct comparison with HRT in the same population.
978 respondents (735 established users)
January 2024
Cross-sectional customer survey
89%
established users rate it effective
83%
all users rate it effective
69%
HRT comparator
Women's Health

Broad-spectrum PMS relief, led by mood

PMS Hero® is a nutritional supplement targeting the physical and psychological symptoms of PMS. This evaluation reports user-reported outcomes against a high-burden symptom backdrop (mean 8.3 symptoms per woman).
33 PMS Hero® users (from 265 surveyed)
March 2023
Cross-sectional customer survey
91%
effective
52%
highly effective
73%
mood-swing relief
Women's Health

Perimenopause support, with a clear duration-response

PeriMenoFriend® is a nutritional supplement formulated for the perimenopausal transition. This real-world evaluation reports user-reported effectiveness, symptom relief, time to benefit and outcomes by HRT status.
352 respondents
2024–2025
Cross-sectional customer survey
95%
effective (rated users)
89%
relieved 1+ symptom
98%
effective in HRT-naïve users
Women's Health

Top-rated nutritional support for vaginal health

pH Hero® supports vaginal pH balance and common vaginal and urinary conditions - from dryness and discomfort to thrush, BV, and UTIs. This evaluation benchmarks it against all other management strategies in a 1,202-woman survey.
75 pH Hero® users (from 1,202 surveyed)
July 2024
Cross-sectional customer survey
79%
effective (rated users)
39%
extremely effective
75%
responders within 4 weeks
 

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